Some time ago The Economist ran an article about the market for drugs, describing the sophisticated marketing strategies adopted by sellers – entry level products, loss leaders, special offers – in order to reel in the punters. Only at the end did the piece carry the reminder that oh, by the way, all of this is also illegal.
In a reversal of the process, Sudhir Venkatesh presents a largely jargon-free account of his ten-year sociological study of urban poverty, and particularly the attendant gang culture, in the projects of Chicago.
Moving to the city as a graduate student in 1989, Venkatesh wants quickly to make a name for himself and to that end walks unknowingly into the territory of the Black Kings (BKs) to ask the folks therein what it’s like to be black and poor. Initially suspected of being a spy for a rival gang and incarcerated overnight on a urine-soaked stairwell by the BKs, Venkatesh soon becomes in quick succession a source of entertainment for, potential immortaliser of, and most unlikely confidant to gang leader JT.
JT himself is both compellingly charismatic and chillingly brutal in the disposition of his duties as a Director of the local BK enterprise. Venkatesh finds himself constantly conflicted by the activities he witnesses, fascinated by JT’s leadership abilities and nauseated by some of his methods. On the pivotal Day for which Venkatesh becomes “Gang Leader” he is given an intimate view of JT’s day as he resolves dilemmas many managers will recognise – agency problems, motivational issues, supplier relationships – sometimes in ways most of us as managers don’t (often, at least!) resort to.
Here is a short background video: